Precious stones from the Bohemian Paradise

The brothers Jan and Václav Fišers from Turnov. Their alleged voyage to Venice, five years of efforts to seize the local secret of secrecy, return to Turnov, dozens of wasted attempts and then - finally success! In 1711 they made the first glass for the production of artificial stones.


It was in 1712, when Elias Müller built his glassworks on the estate of the Harrach Counts in Jilemnice. It continued in the traditional production of glass, which was produced on the border of the Giant Mountains and the Jizera Mountains in the middle of the 14th century. Even today, you can see not only metallurgical production and blowing glass, but also a hundred-year-old grinding shop. It is driven by a water turbine and transmissions used to distribute the driving force.


Elias Palme, one of the most famous luminaire manufacturers, continued the tradition of chandeliers in Kamenický Šenov. Industrial production of chandeliers was started in 1724 by Josef Palme in Prácheň.


Surely you would not find in the whole Principle and in the broad surroundings of a person who would say a crooked word about Jan Šourek. After all, it was as if he had come to the Principle of Prosperity and Welfare. As soon as he took possession of the reeve, life in the village began to turn for the better. He was one of the first to venture into the world for business.


Josef Riedel, king of the Jizera Mountains glassmakers, was born in Hejnice in 1816. He was the representative of the sixth generation of the glass family and imprinted his footprint indelibly on the slopes of the Jizera Mountains.



Josef Pfeiffer - Jablonec entrepreneur and mayor, who was involved in the development of jewelery exports. Everything is confirmed at the imperial court and in 1866 Jablonec became a town during his reign.

BLOWN BEAD and its way to the tree

People can make sense of time and numbers, but not us, beads. However, I have heard that they have been blowing me in the mountains for more than a hundred years. As a bead would put it, that is a long time. You, who have never seen how a bead is born, you don´t know how beautiful life can be....


In 1920 the first Czech glass school was founded in Železný Brod, thanks to which the town became a center of glass art.


Inspired by Crystal Valley

Preciosa Ornela Zásada


Zásada 317, 468 25 Zásada
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+420 739 520 346


Opening hours



Monday - Friday 07:00am - 03:00pm

Saturday - Sunday closed


Olga Kotyzová
Telephone Number: +420 488 117 743

PRECIOSA ORNELA, a.s. is part of the Preciosa Group and is one of the world's most significant producers of a wide range of glass products made from glass rods and lampworking rods, technical and utility glass and all types of glass seed beads and beads.

Preciosa Ornela’s glass factories for the production of glass and seed beads can be found at two locations in the Jizera Mountains. Technical glass and glass semi-products productions are concentrated in the town of Desná, a valley surrounded by mountains and forests. The coloring and final production of seed beads takes place in the village of Zásada.

Few of the things which surround us and accompany us every day have such a rich and fascinating history as glass seed beads. The history of Czech seed beads stretches back to deep into the 16th century, when the first glass furnace was lit in the town of Mšeno in North Bohemia. However, the production of this unique phenomenon (seed beads) has its roots in Venice, Italy in the year 1500. It gradually moved from there to North Bohemia where it was then perfected and the uniquely wide range and quality of products became internationally renowned.

The seed beads produced at Preciosa Ornela are sold in more than 80 countries on 5 continents in the world. They travel to countries where they are not only used to make costume jewelry, but also in the production of ethnic products, traditional souvenirs, embroidery and clothing appliques or decorative products. Preciosa Ornela produces around 4 thousand tons of them every year.

Czech seed beads proudly bear the PRECIOSA Traditional Czech Beads™ brand, by means of which Preciosa Ornela guarantees the best quality and the widest range of colors, shapes and sizes.

„Although larger towns than Zásada exist in Northern Bohemia, few of them have such a colorful past and present history. The town is not unlike the glass seed bead, which has sustained the local population for almost two centuries. There is no top, there is no bottom; the town rotates between worlds, with alternating times of abundance and economic downturns, both in the spotlight and in the shadows. The seed beads from Zásada are known the world over, thanks to generations of industrious and resourceful people…“ (A passage from the Zásadský ráj – The story of Czech seed beads book).

We invite everyone to visit the company store in Zásada. Bead Shop offers a wide selection of traditional Czech beads and seed beads that have no analogues in the world.