Preciosa Ornela Zásada
PRECIOSA ORNELA, a proud member of the Preciosa Group, is a world leader in the production of Czech technical glass and a unique range of glass beads and seed beads. In the heart of the Jizera Mountains, at its facilities in Desná and Zásada, it revives the glassmaking craft through the production of precision semi-finished products and final jewelry components, which it exports to more than 80 countries worldwide under the PRECIOSA Traditional Czech Beads™ brand.
The roots of the production of these tiny glass gems date back to the 16th century, when the glassmaking industry in northern Bohemia began to write its fascinating story and gradually brought the original Venetian technology to absolute perfection. The tradition passed down through generations has made the region a global center of the bead industry, where thousands of tons of glass are processed annually for fashion design, traditional ethnic applications, and decorative arts.
A visit to the company store in Zásada, nicknamed "Zásada Paradise," offers a glimpse into a colorful world where glass beads still determine the rhythm of life for the local inhabitants. In the representative space of the Bead Shop, visitors can be inspired by the inexhaustible range of colors, shapes, and sizes of genuine Czech beads, which, thanks to their top quality and historical significance, are sought after by collectors and creators around the world.